Precious stones also have different symbolic meaning. Diamond is knot white, beautiful and durable. It is a symbol of perfect purity and it has the faith of love loyalty. For decades, that people use diamonds which is inlaid with a metal ring as engagements and weddings’ pledge have become the token habits around the world. Pearl is elegant, noble and beautiful, symbolizing health, happy and the meaning of life. It is the best choice for gifts to women and elders. Ruby is a symbol of love and dignity. Sapphire has the solemn calm of the blue. It is a symbol of kindness and honesty. Jade and emerald green gives signals of vigor and vitality which means it will bring opportunities and good luck. Instead of shining red, garnet is a symbol of truth and loyalty. Amethyst means inner peace, tolerance and patience of mind. Turquoise has blue color. Without arrogance, it is good. Olivine’s color is beautiful and harmonious. It indicates happy and harmonious between couple.
When consumers know the symbolic language of jewelry, they can be targeted to buy jewelry to be accurate to their friends and family to express their feelings and love.
